# Furniture and home decor website design: 12 examples

> Twelve home and furniture stores from our Showcase, from Danish TV stands to Milanese plates. How they help people choose big, considered pieces online, and what any home brand can borrow.

- **By:** The Ecom Awards editors
- **Published:** 6 October 2026
- **Type:** Guide
- **Page:** https://www.theecomawards.com/journal/furniture-website-design-examples

Selling furniture and home decor online has a particular problem. People are buying something they will live with for years, often without touching it, and they need to picture it in a room they know well. A chair has to fit the table. A paint colour has to work in north light. A lamp has to suit the space it hangs in.

Twelve stores in our Showcase sell for the home: furniture, lighting, paint and wallpaper, cushions and blankets, art prints, decorative objects and one kinetic clock studio. Nine of them have been recognised by Awwwards, and one, [Pedestal](https://www.theecomawards.com/projects/pedestal-storefront), was a Site of the Day in January 2026 and picked up a Developer Award. They come from the United States, the UK, Sweden, Denmark, France, Italy and Canada.

They look nothing alike. But they solve the same problems in ways worth studying, whether you run a home brand or design stores for one.

## Let people browse the way they decorate

Most people don’t start decorating by thinking “I need a product from the cushions category”. They start with a feeling, a room or a style. The strongest stores in this group give people a way in from there.

[Object & Archive](https://www.theecomawards.com/projects/object-and-archive-storefront) sells fine art prints from archives and historical collections, and it doesn’t organise them by period. It sorts them by mood (collections such as Dark + Moody, each opening with a short curatorial essay) and by interior style, with a list that runs from Modern Folk to Cottagecore to Dark Maximalism. Each style comes with a room photograph and a short description. Collection filters still cover orientation, subject, period, primary colour, medium and artist for people who know what they want. Our editors described the result as a print shop run like a museum catalogue.

[Lick](https://www.theecomawards.com/projects/lick-storefront) does the same for paint. You can shop by colour, mood, finish or room, which suits people who don’t know colour names. Every colour sits in one consistent numbered system, and there is a digital colour chart for people who want to see the whole range at once.

[Floof](https://www.theecomawards.com/projects/floof-living-storefront) sells throw pillows and puts style straight into the navigation. The mega menu filters by size, pattern, material and colour, and the homepage has style tabs such as Make a Statement and Add a Touch of Polish above a best-seller carousel. [Olive Ateliers](https://www.theecomawards.com/projects/olive-ateliers-storefront), a Los Angeles showroom, introduces named collections (Poet & Painter, The Sentimentalist, Tetbury House, Vestige) each with its own lifestyle scene, so browsing feels close to walking through the shop.

**What to look at:** keep standard filters, but add at least one route in that matches how your customers describe what they want: a mood, a room, a style or a feeling.

## Show the piece in a room, not only on white

A product shot on a plain background tells you what something looks like. It doesn’t tell you how it will feel at home. Several of these stores solve that directly.

On Object & Archive, product pages switch between Frame View and Room View, and each print’s palette colours are named (yellow ochre, asphodel green). That gives you a way to match a print to a room before buying it, and the Build a Gallery Wall tool takes it a step further.

[Pedestal](https://www.theecomawards.com/projects/pedestal-storefront) sells TV stands and cable-management accessories from Denmark. Its product pages lead with wide room shots and a row of colour dots, so you see the stand in a living room before you see it alone. [by Crea](https://www.theecomawards.com/projects/by-crea-storefront), a Malmö furniture maker, is laid out like an interiors magazine: large interior photography, a light serif and plenty of space, with each category introduced by a single line of copy.

[Huey Lightshop](https://www.theecomawards.com/projects/huey-lightshop-storefront) makes handmade lighting in Canada and takes a more playful route. Its Dinner Party section lets you drag lights and objects into an illustrated room. There is also a lights-off toggle on collection and product pages, which shows what a lamp looks like doing its actual job.

**What to look at:** for anything that has to fit a room, give at least one view of the product in context, and if you can, let people compare it against the room they have.

## Put dimensions, materials and lead times where people look

Big purchases come with practical questions. Will it fit? What is it made of? When will it arrive? The stores that score well on usability answer these on the product page, without making it feel like a spec sheet.

by Crea goes deep without clutter. Product pages have a 3D view, seat height options, a ship date and a quote from the designer, with folded sections for dimensions, materials, care and spare parts. Collection filters cover seat height, back type, material and colour, which is exactly what you need when choosing bar stools to match a counter.

[And Objects](https://www.theecomawards.com/projects/and-objects-storefront), a London workshop making furniture and lighting with artisan makers, uses tabs on product pages for details, dimensions, resources, delivery and lead time. Pedestal adds a full specifications block (material, dimensions, weight, VESA mounting and an assembly guide download) and a product FAQ on screen sizes, VESA compatibility and matching mounts. Its Moon stand comes in ten colours and three heights, with screen-size advice for each.

Huey Lightshop offers tear sheet and assembly guide downloads on product pages. That small detail matters for its audience, which includes interior designers and architects who need to share specifications with clients.

[Olive](https://www.theecomawards.com/projects/olive-storefront), a Montpellier design studio, lists year, dimensions and seat height beside the price. [Humans since 1982](https://www.theecomawards.com/projects/humans-since-1982-storefront), the Stockholm studio behind kinetic clock sculptures such as ClockClock, states edition size, dimensions, weight and materials on each product page, lists what comes in the box, and gives shipping lead times by region.

**What to look at:** answer “will it fit, what is it made of, when will it arrive” on the product page itself. Folded sections or tabs keep the page calm while the detail stays one click away.

## Lower the risk of buying something large

Even with good photography and full specs, some customers won’t commit without more help. The best home stores in our Showcase offer ways to try, test or plan before paying.

by Crea offers a try-at-home option with free return, plus a materials library and free material samples. Lick sells peel-and-stick paint and wallpaper samples, with sample bundles. It also runs a colour quiz, and offers at-home, virtual and in-store colour consultations. Our editors noted that its paint calculator and detailed guidance on room orientation make choosing paint online unusually easy.

Configurators help with the most technical purchases. Pedestal Studio lets you plan a full TV setup and is linked from both the menu and product pages, so people find it at the moment they need it. by Crea’s product pages include a configurator and 3D view.

Some stores offer a human instead. Floof has a Talk to a Designer service for free styling help. Humans since 1982 offers Enquire and Book appointment options alongside add to cart.

Quizzes appear twice in this group. [Cocoon](https://www.theecomawards.com/projects/cocoon-storefront), a throw blanket brand, opens its homepage with two clear choices, Shop all and Find my blanket, and the second leads into a quiz that recommends a blanket. Lick’s colour quiz does the same job for paint.

**What to look at:** pick the biggest reason people hesitate (fit, colour, material, setup) and offer one specific thing that answers it: a sample, a trial, a planner or a person.

## Sell sets, not just single pieces

Home products are often bought together. A sofa needs cushions, a shelf needs objects, a wall needs more than one print. Several of these stores make that easier, and raise the order value at the same time.

Floof sells pillows individually or in pre-styled sets, and prices the sets as bundles with the saving shown against the separate total. That makes the value of the set clear at a glance. Cocoon puts a bundle pricing note on the product page: 15% off two blankets, 20% off three or more.

Olive Ateliers uses its cart drawer to suggest small add-ons such as candle holders and dishes, which suits a shop full of one-off pieces. Object & Archive’s See Also rows show other works in the same mood, interior style or by the same artist, and its gallery wall tool encourages buying several prints at once.

**What to look at:** if customers tend to buy pieces that go together, sell the combination, and show the price difference plainly rather than leaving people to work it out.

## Not every sale needs a checkout

Some of the most valuable sales in home and furniture don’t happen through an add-to-cart button. They come through trade accounts, bespoke commissions and enquiries. The stores that handle this well make those routes visible without cluttering the shop.

Humans since 1982 splits its shop into Masterpieces, Collectibles, Studio and Bespoke appointments. Each piece is treated as an artwork with a certificate of authenticity, and prices include VAT and delivery. Olive puts Order and Enquiry buttons side by side on product pages, keeps archived collections online and still orderable, and includes a B2B entry in its catalogue index.

[Fornasetti](https://www.theecomawards.com/projects/fornasetti-storefront), the Milan design house, places bespoke, trade and vintage alongside the shop. It also offers a bespoke personalisation service, a gift guide in the main menu, a wishlist and a store locator. Olive Ateliers works with private clients and interior designers through a trade programme, and Lick has a stockists page and a trade programme of its own.

**What to look at:** if trade buyers, commissions or showroom visits matter to the business, give them a clear entry point in the navigation and on product pages, not a line in the footer.

## Give the store one strong idea

The home stores in our Showcase are some of the most distinctive in the whole collection. Most of them commit to one clear idea and carry it through.

- Pedestal’s homepage video is styled as a TV “channel”, with previous, pause and next controls and a thumbnail strip. For a brand that sells TV stands, it is the obvious idea done properly.
- Huey Lightshop has an Awake and Dreaming world switch in the header and shows its bestsellers in illustrated, ornate frame cards.
- Cocoon numbers every colourway like a collection piece (No. 008 Loam, No. 015 Primrose Stripe), and its collection page switches between a product grid and a lookbook view.
- Olive’s homepage is a draggable canvas of images scattered across a white page, with a DRAG cue. Its catalogue is a numbered typographic index from (01) to (20).
- Olive Ateliers sets products on paper-textured cards styled like mounted prints, with handwritten “and more...” labels on blurred teaser cards at the end of each row.
- Humans since 1982 opens on a dark field of moving clock hands with a live counter of the studio’s age.
- And Objects lays outlined display type over close-cropped upholstery and timber, and shows each piece on a plinth.

There is a trade-off, and our editors’ scores show it. Olive scored 8.5 for creativity but 5.5 for usability, because buying runs through enquiries and many pieces are archived. And Objects was marked down on usability for having no collection filters. Fornasetti’s surreal archive imagery gives it a strong identity, but the plates collection has no sort and product copy is brief.

The stores that score well on both sides, such as Pedestal (8.5 for creativity and 8.5 for usability) and Huey Lightshop (9 for creativity, 7.5 for usability), pair the big idea with practical depth: configurators, specs, downloads and clear filters.

**What to look at:** one memorable idea is enough. Then check it never stands between a customer and the information they need to buy.

## Plan for buyers in other countries

Furniture is heavy and expensive to ship, so international buyers want to know the full cost before they commit. A few of these stores deal with that early.

by Crea greets visitors with a country and currency panel that states duties, VAT and shipping time up front. Pedestal has a country and currency picker for 15 markets. Humans since 1982 lists worldwide shipping lead times by region, with prices that already include VAT and delivery. Fornasetti offers a country and language selector, and Olive has a French and English language switch in the footer.

**What to look at:** tell overseas customers about duties, taxes and delivery times before checkout, not after it.

## Content that sells the way of living, not just the product

Several of these brands publish content that sits close to an interiors magazine. by Crea runs a journal of long-form home features from Sweden, Denmark and South Tyrol. Pedestal has a visual journal called Pedestal Perspectives. And Objects has a makers section on the craftspeople behind each piece.

Object & Archive puts long curatorial notes on every artwork, which our editors singled out as one reason the store feels like an art book rather than a product grid. Floof uses a quality section with fabric shots set inside cut-out shapes to explain fabrics, fill, hems and hidden zips.

**What to look at:** explain how a piece is made and how it lives in a home. For considered purchases, that content does real selling work.

## Who built them

These twelve stores were designed and built by a wide spread of studios, which makes them useful if you are choosing an agency for a home brand:

- Pedestal: Good City
- by Crea: coi
- Object & Archive: Erin Hammond
- Huey Lightshop: Hello-World
- Cocoon: A Unified Whole®
- Floof: Avex (design and development) with Red Antler (brand identity)
- And Objects: Not Studio
- Olive Ateliers: Willa Creative
- Olive: thinkbigdesign.fr
- Humans since 1982: Grebban

Every credit, along with the full editor’s note and scores, sits on each store’s project page.

## Where to see more

Every store in this article is in the [Showcase](https://www.theecomawards.com/showcase), alongside the rest of the 100, filtered by country, industry and feature, with each project’s notes and scores. If you run or built a home or furniture store that belongs alongside these, you can [submit it](https://www.theecomawards.com/submit), and brands and studios already featured can claim their pages through [membership](https://www.theecomawards.com/membership).

## Stores in this article

- [Pedestal: Danish TV stands in ten colours](https://www.theecomawards.com/projects/pedestal-storefront)
- [by Crea: Swedish furniture maker with an architectural, calm store](https://www.theecomawards.com/projects/by-crea-storefront)
- [Object & Archive: Fine art prints sorted by mood, not period](https://www.theecomawards.com/projects/object-and-archive-storefront)
- [Huey Lightshop: Handmade lighting with a storybook interface](https://www.theecomawards.com/projects/huey-lightshop-storefront)
- [Lick: Paint and wallpaper, made easy](https://www.theecomawards.com/projects/lick-storefront)
- [Cocoon: A throw blanket brand run like a fashion house](https://www.theecomawards.com/projects/cocoon-storefront)
- [Floof: Luxury cushions sold with a stylist's eye](https://www.theecomawards.com/projects/floof-living-storefront)
- [And Objects: Furniture and lighting shown like a gallery collection](https://www.theecomawards.com/projects/and-objects-storefront)
- [Olive Ateliers: Antiques and furniture shop with an old-world paper feel](https://www.theecomawards.com/projects/olive-ateliers-storefront)
- [Olive®: French design objects shown as a draggable scatter](https://www.theecomawards.com/projects/olive-storefront)
- [Humans since 1982: Kinetic clock artworks sold like gallery pieces](https://www.theecomawards.com/projects/humans-since-1982-storefront)
- [Fornasetti: Milanese decorative art for the home](https://www.theecomawards.com/projects/fornasetti-storefront)