# Andersen-Andersen: Danish naval knitwear with a maritime shop

> A project in The Ecom Awards Showcase. Featured by the editors (being featured is not an award).

- **Store:** [Andersen-Andersen](https://www.theecomawards.com/stores/andersen-andersen) · https://andersen-andersen.com/
- **Industry:** Fashion
- **Country:** Denmark
- **Platform:** Shopify
- **Project type:** Storefront
- **Apps:** Klaviyo, Mailchimp
- **Page:** https://www.theecomawards.com/projects/andersen-andersen-storefront

## Why we featured it

The site takes its cue from Danish functionalism: a plain grid navigation bar, oversized wordmark and cold North Sea photography that suits the heavy knits. Collections are organised by 'families' like Boatsman and Marine, and filters for family, colour and size sit right up front.

## Worth stealing

- Grid-style top navigation (Home, Shop, Journal, Search, currency, cart) drawn like a table
- Full-width seaside photography with an oversized ANDERSEN-ANDERSEN wordmark
- Products grouped into 'families' such as Boatsman and Marine
- Collection filters for category, family, colour and size (XXXS to XXXL) shown upfront
- Collaboration stories such as the Popeye Magazine polo
- Footer links to production, care and repair, and a retailer list