# Àpini Studio: Pasta-shaped gold jewellery with a sense of humour

> A project in The Ecom Awards Showcase. Featured by the editors (being featured is not an award).

- **Store:** [Àpini Studio](https://www.theecomawards.com/stores/apini-studio) · https://apinistudio.com/
- **Built by:** [Particolare Studio](https://www.theecomawards.com/agencies/particolare-studio)
- **Credits:** Particolare Studio (Design and development)
- **Industry:** Jewellery and accessories
- **Country:** Italy
- **Platform:** Shopify
- **Project type:** Storefront
- **Patterns:** Size guide, Personalisation
- **Page:** https://www.theecomawards.com/projects/apini-studio-storefront

## Why we featured it

Àpini pairs a deep plum and cream palette with a large serif display face, so the store feels closer to an independent magazine than a jewellery catalogue. The playful side of the brand comes through in art direction rather than gimmicks: rings named after pasta dishes, a brand block where the words Intimate, Essential and Playful drift around a cloche, and a scrolling magazine banner.

## Worth stealing

- Split-screen hero pairing jewellery on the body with a still life, under an italic serif headline
- Collection switcher between the Bàlocchi and Pastài lines with a product carousel and wishlist hearts
- Brand values section with Intimate, Essential and Playful set in large type around a cloche image
- Scrolling MAGAZINE banner leading into editorial stories, including a Bespoke service
- Product pages with material and ring-size selectors and expandable materials, production and care panels
- Rings collection named after pasta dishes, from Spaghetti Cacio e Pepe to Tubetti Brillante