# ARK/8: Gaming-collaboration fashion with a game-like interface

> A project in The Ecom Awards Showcase. Featured by the editors (being featured is not an award).

- **Store:** [ARK/8](https://www.theecomawards.com/stores/ark-8) · https://ark8.net/
- **Built by:** [Build in Amsterdam](https://www.theecomawards.com/agencies/build-in-amsterdam)
- **Credits:** Build in Amsterdam (Design and development)
- **Industry:** Fashion
- **Country:** United Kingdom
- **Platform:** Shopify
- **Project type:** Storefront
- **Apps:** Klarna
- **Patterns:** Size guide
- **Page:** https://www.theecomawards.com/projects/ark-8-storefront

## Why we featured it

ARK/8 borrows the language of a game HUD without letting it get in the way of shopping: product details sit in notched, tab-shaped panels either side of the model, and a monospaced footer reads out your session time, cursor position and timezone. The art direction switches with each collaboration, from painted Elden Ring landscapes to night-time street shoots, while the product pages stay calm and thorough.

## Worth stealing

- Product information held in notched, tab-shaped panels either side of the model image
- Limited edition badges on product pages, such as Edition of 199
- Size guide with garment measurements in cm or inches and the height and size of both models
- Materials section naming the fabric and the Portuguese manufacturer
- Collection pages for game collaborations such as Elden Ring, Metal Gear Solid Delta and Call of Duty
- Footer readout of session timer, cursor coordinates, platform and timezone