# Assembly Coffee: A Brixton roaster that sells coffee like single-origin releases

> A project in The Ecom Awards Showcase. Featured by the editors (being featured is not an award).

- **Store:** [Assembly Coffee](https://www.theecomawards.com/stores/assembly-coffee) · https://assemblycoffee.co.uk/
- **Built by:** [Alicia Blázquez](https://www.theecomawards.com/agencies/alicia-blazquez)
- **Credits:** Alicia Blázquez (Design)
- **Industry:** Food and drink
- **Country:** United Kingdom
- **Platform:** Shopify
- **Project type:** Storefront
- **Apps:** Klaviyo, Recharge, Reviews.io, Gorgias
- **Patterns:** Subscription, Gift options, Reviews, Loyalty
- **Page:** https://www.theecomawards.com/projects/assembly-coffee-storefront

## Why we featured it

Assembly treats each coffee as a numbered release, with dark studio photography, an italic serif voice and a running count of coffees launched. The product pages are unusually thorough, setting producer, region, variety, terroir and process out as a data sheet and then recommending specific brewers ranked Best, Great and Very good. It feels like a specialist's shop rather than a catalogue.

## Worth stealing

- Header counter showing the number of coffees released since launch
- Featured hero listing new releases in an italic serif menu beside the product photograph
- Product pages with a spec block for producer, region, variety, terroir and process, plus tasting notes
- Size options with price per kilo and savings shown, grind selector and a paid hand-written gift card option
- Recommended brewing section ranking brewers as Best, Great and Very good with links to buy them
- Mega menu that sorts coffee by brew method, process and collection, alongside SCA training courses