# Balmoral: Fashion-grade running apparel

> A project in The Ecom Awards Showcase. Featured by the editors (being featured is not an award).

- **Store:** [Balmoral](https://www.theecomawards.com/stores/balmoral) · https://www.balmoralrunning.com/
- **Built by:** [MILL3](https://www.theecomawards.com/agencies/mill3)
- **Credits:** MILL3 (Design and build)
- **Industry:** Sport and outdoors
- **Country:** Canada
- **Platform:** Shopify
- **Project type:** Storefront
- **Page:** https://www.theecomawards.com/projects/balmoral-storefront

## Why we featured it

Premium running apparel with a fashion-grade, full-screen look that still shops cleanly on every page.

## Worth stealing

- Full-screen editorial product imagery
- Race Day collection
- English/French toggle
- Country/currency selector
- Related product suggestions