# Bedouin's Daughter: A lip balm brand built like a film title sequence

> A project in The Ecom Awards Showcase. Featured by the editors (being featured is not an award).

- **Store:** [Bedouin's Daughter](https://www.theecomawards.com/stores/bedouins-daughter) · https://bedouinsdaughter.com/
- **Built by:** [newkid](https://www.theecomawards.com/agencies/newkid), [Isabel Moranta](https://www.theecomawards.com/agencies/isabel-moranta)
- **Credits:** newkid (Brand and website), Isabel Moranta (Design direction)
- **Industry:** Beauty
- **Country:** United Kingdom
- **Platform:** Shopify
- **Project type:** Storefront
- **Apps:** Klaviyo
- **Patterns:** Ingredient explainer, Reviews
- **Page:** https://www.theecomawards.com/projects/bedouins-daughter-storefront

## Why we featured it

Bedouin's Daughter uses grainy film footage, a heavy yellow serif wordmark and typewriter labels to give a single lip balm range a whole world of its own. The shop itself stays simple: every shade can be added to the bag from the homepage, and the product page moves from shade picker to ingredients to a scattered gallery of real-life shots.

## Worth stealing

- Full-bleed video hero under an oversized serif wordmark
- Shade carousel on the homepage with add to bag on every card
- Product page shade switcher grouping new, limited and original shades
- Signature 3D finish explained in three parts: natural volume, high shine and conditioning
- Numbered ingredient notes for Brazilian pink pepper, hyaluronic acid and shea butter
- Sign-up offer that asks what you are shopping for before giving the discount