# Berner Kühl: Copenhagen menswear shop run like an archive

> A project in The Ecom Awards Showcase. Featured by the editors (being featured is not an award).

- **Store:** [Berner Kühl](https://www.theecomawards.com/stores/berner-kuhl) · https://bernerkuhl.com/
- **Built by:** [Harrison Gyde](https://www.theecomawards.com/agencies/harrison-gyde), [Oscar Gómez](https://www.theecomawards.com/agencies/oscar-gomez)
- **Credits:** Harrison Gyde (Design), Oscar Gómez (Design and development)
- **Industry:** Fashion
- **Country:** Denmark
- **Platform:** Shopify
- **Project type:** Storefront
- **Page:** https://www.theecomawards.com/projects/berner-kuhl-storefront

## Why we featured it

Berner Kühl's store borrows the language of an archive: every garment carries a catalogue code, sections are numbered and the brand signs off with the coordinates of Copenhagen. Restrained Helvetica-style type and generous white space let the photography and the lookbook grid carry the page.

## Worth stealing

- Numbered homepage frames showing products with catalogue codes such as 2-42O53 Zip Coat Cylinder 009 Black
- Brand line set with Copenhagen's coordinates, 55.6761° N, 12.5683° E
- AW26 lookbook grid of full-length model shots linking to products
- Editorial blocks on Scottish-made outerwear and a self-published photobook
- Pared-back product page with size buttons, add to cart and More Outerwear suggestions
- Footer with a live date and time stamp and a slide-out cart