# Björk & Berries: Swedish fragrance told through texture and season

> A project in The Ecom Awards Showcase. Featured by the editors (being featured is not an award).

- **Store:** [Björk & Berries](https://www.theecomawards.com/stores/bjork-and-berries) · https://eu.bjorkandberries.com/
- **Built by:** [coi](https://www.theecomawards.com/agencies/coi)
- **Credits:** coi (Design and development)
- **Industry:** Beauty
- **Country:** Sweden
- **Platform:** Shopify
- **Project type:** Storefront
- **Apps:** Klaviyo, Okendo
- **Page:** https://www.theecomawards.com/projects/bjork-and-berries-storefront

## Why we featured it

Björk & Berries uses close-cropped texture photography, fur, suede, bark, to describe scents that are hard to show on a screen. All-lowercase type and generous white space keep it calm, and the artefacts range sits in the same grid as the perfumes.

## Worth stealing

- Shop-by-scent menu listing each fragrance family by name
- Scent notes set as large spaced type over lifestyle photography
- Artefacts collection of sculptural Studio Formbart pieces sold beside the perfumes
- Product cards show weight or volume as well as price
- Discovery sets in signature and artisan editions
- Complimentary fragrance sample offered with every order