# by Crea: Swedish furniture maker with an architectural, calm store

> A project in The Ecom Awards Showcase. Featured by the editors (being featured is not an award).

- **Store:** [by Crea](https://www.theecomawards.com/stores/by-crea) · https://by-crea.com/
- **Built by:** [coi](https://www.theecomawards.com/agencies/coi)
- **Credits:** coi (Design and Shopify development)
- **Industry:** Home
- **Country:** Sweden
- **Platform:** Shopify
- **Project type:** Storefront
- **Apps:** Okendo, Trustpilot, Klaviyo
- **Patterns:** Reviews
- **Page:** https://www.theecomawards.com/projects/by-crea-storefront

## Why we featured it

by Crea is laid out like an interiors magazine: large interior photography, a light serif and plenty of space, with each category introduced by a single line of copy. Product pages go deep without clutter, with a 3D view, a designer quote and folded sections for dimensions, materials, care and spare parts.

## Worth stealing

- Full-bleed interior hero with a thin serif headline and category tiles for bar stools, furniture and outdoor
- Country and currency welcome panel stating duties, VAT and shipping time up front
- Collection filters for seat height, back type, material and colour
- Product pages with a 3D view, seat height options, ship date and a quote from the designer
- Try-at-home offer with free return, plus a materials library and free material samples
- Journal of long-form home features from Sweden, Denmark and South Tyrol