# Café Binocle: Montreal micro-roaster with a cartoon streak

> A project in The Ecom Awards Showcase. Featured by the editors (being featured is not an award).

- **Store:** [Café Binocle](https://www.theecomawards.com/stores/cafe-binocle) · https://www.cafebinocle.com/
- **Built by:** [Gymnase Studio Web](https://www.theecomawards.com/agencies/gymnase-studio-web)
- **Credits:** Gymnase Studio Web (Design and development)
- **Industry:** Food and drink
- **Country:** Canada
- **Platform:** Shopify
- **Project type:** Storefront
- **Apps:** Recharge, Weglot
- **Patterns:** Subscription
- **Page:** https://www.theecomawards.com/projects/cafe-binocle-storefront

## Why we featured it

Binocle's store is built around a huge warped wordmark, a rotating circular badge and hand-drawn characters on a saturated yellow, which makes a small roaster instantly recognisable. Under the fun, the structure is tidy: rounded cards with arrow buttons lead to coffees, subscriptions and the climate mission, and the coffee list keeps origin, format and price in one clear row.

## Worth stealing

- Oversized distorted BINOCLE wordmark with a circular Café Climatopositif badge on the homepage
- Illustrated characters and a scrolling Torréfacteur de l'année ticker
- Rounded link cards with large arrow buttons for the mission and subscriptions
- Coffee list showing single origins and blends with an Ajouter button and price on each row
- Tasting box of six 125 g coffees alongside 300 g and 1 kg formats
- Boutique section for a PONY x Binocle clothing collaboration made in Montreal