# CDLP: Swedish underwear and essentials in lyocell

> A project in The Ecom Awards Showcase. Featured by the editors (being featured is not an award).

- **Store:** [CDLP](https://www.theecomawards.com/stores/cdlp) · https://cdlp.com/
- **Built by:** [coi](https://www.theecomawards.com/agencies/coi)
- **Credits:** coi (Full UX/UI redesign and ground-up Shopify Plus rebuild)
- **Industry:** Fashion
- **Country:** Sweden
- **Platform:** Shopify
- **Project type:** Storefront
- **Apps:** Klaviyo, Trustpilot, Gorgias, Appstle
- **Patterns:** Subscription, Size guide, Gift options
- **Page:** https://www.theecomawards.com/projects/cdlp-storefront

## Why we featured it

CDLP sells basics with the confidence of a fashion label: bright, sun-soaked campaign shots, a short menu and a journal with its own mixtapes. Product pages are well thought through, with multi-pack savings, a replenishment subscription, a detailed size guide and fabric notes in plain language.

## Worth stealing

- Short menu of Man, Woman, Journal and About over large campaign photography
- Pack selector for 1, 3, 6 or 12 pieces with the saving shown
- Subscription option with delivery every 2, 3 or 6 months
- Size guide with garment measurements, EU/UK/US conversions and model height
- Fabric and care details explaining the Tencel lyocell used
- Paid FSC-certified gift bag option and a Journal with mixtapes and photo stories