# Cob: Corn-free snacks sold with bold, playful motion

> A project in The Ecom Awards Showcase. Featured by the editors (being featured is not an award).

- **Store:** [Cob](https://www.theecomawards.com/stores/cob) · https://cobfoods.com/
- **Built by:** [MILL3](https://www.theecomawards.com/agencies/mill3)
- **Credits:** MILL3 (Design and development)
- **Industry:** Food and drink
- **Country:** United States
- **Platform:** Shopify
- **Project type:** Storefront
- **Apps:** Okendo, Skio, Klaviyo, Intelligems
- **Patterns:** Subscription, Reviews, Ingredient explainer
- **Page:** https://www.theecomawards.com/projects/cob-storefront

## Why we featured it

Cob uses a chunky custom wordmark, scalloped section edges and staggered, letter-by-letter type to make a snack brand feel lively without losing clarity. Limited-edition tins each get their own art-directed campaign scene, and the product page makes subscription tiers easy to compare.

## Worth stealing

- Campaign slider for limited-edition tins, each with its own illustrated scene
- Scalloped section dividers and stacked, word-per-line headlines
- Novak Djokovic co-founder story with video
- Subscription tiers (Casual, Serious, All-in Snacker) with per-bag price and saving shown
- Flavour switcher across Olive Oil Pink Salt, Seriously Cheesy, Mediterranean Herb and Cacio e Pepe
- Customer video testimonials and a Meet Sorghum ingredient section