# Cocoon: A throw blanket brand run like a fashion house

> A project in The Ecom Awards Showcase. Featured by the editors (being featured is not an award).

- **Store:** [Cocoon](https://www.theecomawards.com/stores/cocoon) · https://www.cocoonblanket.com/
- **Built by:** [A Unified Whole®](https://www.theecomawards.com/agencies/a-unified-whole)
- **Credits:** A Unified Whole® (Design and development)
- **Industry:** Home
- **Country:** United States
- **Platform:** Shopify
- **Project type:** Storefront
- **Apps:** Klaviyo, Loox
- **Patterns:** Product quiz, Bundle builder, Reviews
- **Page:** https://www.theecomawards.com/projects/cocoon-storefront

## Why we featured it

Cocoon presents a single product, a plush throw, with the pacing and restraint of a fashion label: full-bleed film, oversized serif headlines and numbered colourways. The hand-built theme lets the collection switch between a product grid and a lookbook view, and the colourway quiz gives undecided shoppers a clear route in. Everything stays calm and legible, so the texture of the product does the talking.

## Worth stealing

- Full-bleed film hero with oversized serif headline and two clear entry points: Shop all and Find my blanket
- Every colourway numbered like a collection piece (No. 008 Loam, No. 015 Primrose Stripe)
- Collection page toggles between a Product grid and a Lookbook view
- Interactive quiz that recommends a blanket
- Product page with size selector, bundle pricing note (15% off two, 20% off three or more) and Add to bag button showing the price
- Verified reviews listed on the product page with the colourway each reviewer bought