# Cubitts: London spectacles with virtual try-on

> A project in The Ecom Awards Showcase. Featured by the editors (being featured is not an award).

- **Store:** [Cubitts](https://www.theecomawards.com/stores/cubitts) · https://cubitts.com/
- **Built by:** [By Association Only](https://www.theecomawards.com/agencies/by-association-only)
- **Credits:** By Association Only (Shopify 2.0 migration and theme build)
- **Industry:** Fashion
- **Country:** United Kingdom
- **Platform:** Shopify
- **Project type:** Storefront
- **Apps:** Klaviyo, Yotpo, Gorgias
- **Patterns:** Size guide
- **Page:** https://www.theecomawards.com/projects/cubitts-storefront

## Why we featured it

Cubitts turns buying glasses online into something you can do with confidence: frames come in several widths, and The Speculator lets you try them on your own face. Lens options and delivery times for each lens type are set out plainly.

## Worth stealing

- The Speculator virtual try-on
- Frames offered in S, M and L widths with measurements
- Prescription and lens options including ZEISS coatings
- Delivery times listed per lens type
- Eye test and bespoke frame booking
- Artist collaborations such as Cold War Steve