# Ffern: Seasonal perfume, one release at a time

> A project in The Ecom Awards Showcase. Featured by the editors (being featured is not an award).

- **Store:** [Ffern](https://www.theecomawards.com/stores/ffern) · https://ffern.co/en-gb
- **Industry:** Beauty
- **Country:** United Kingdom
- **Platform:** Other
- **Project type:** Storefront
- **Page:** https://www.theecomawards.com/projects/ffern-storefront

## Why we featured it

Ffern sells natural perfume in limited seasonal releases, and the site is built around that rhythm with a countdown and an archive of past seasons. The tone is quiet and crafted, closer to a magazine than a shop. Films, a podcast and artist collaborations add depth without cluttering the store.

## Worth stealing

- Seasonal releases with countdown and waiting list
- Archive of past seasons
- Perfumer's candles and seasonal tea
- How it works and ingredients pages
- Ffern World with cinema, podcast and artists
- Language and country selector