# Floof: Luxury cushions sold with a stylist's eye

> A project in The Ecom Awards Showcase. Featured by the editors (being featured is not an award).

- **Store:** [Floof](https://www.theecomawards.com/stores/floof-living) · https://floofliving.com/
- **Built by:** [Avex](https://www.theecomawards.com/agencies/avex), [Red Antler](https://www.theecomawards.com/agencies/red-antler)
- **Credits:** Avex (Design and development), Red Antler (Brand identity)
- **Industry:** Home
- **Country:** United States
- **Platform:** Shopify
- **Project type:** Storefront
- **Apps:** Klaviyo, Yotpo, Gorgias
- **Patterns:** Bundle builder, Size guide, Reviews
- **Page:** https://www.theecomawards.com/projects/floof-living-storefront

## Why we featured it

Floof sells decorative pillows with the confidence of a fashion label: saturated campaign photography, a mix of condensed sans and italic serif, and a quality section where fabric shots sit inside blob and speech-bubble shapes. Browsing is well thought through, with sets, curated looks and filters by size, pattern, material and colour all in the menu.

## Worth stealing

- Campaign hero with model and pillow shot against a red desert set
- Mega menu filtering pillows by size, pattern, material and colour
- Pillow sets priced as bundles with the saving shown against the separate total
- Style tabs such as Make a Statement and Add a Touch of Polish above a best-seller carousel
- Quality section using cut-out shapes to explain fabrics, fill, hems and hidden zips
- Talk to a Designer service for free styling help