# Gentle Monster: Seoul eyewear with a gallery feel

> A project in The Ecom Awards Showcase. Featured by the editors (being featured is not an award).

- **Store:** [Gentle Monster](https://www.theecomawards.com/stores/gentle-monster) · https://www.gentlemonster.com/int/en
- **Industry:** Jewellery and accessories
- **Country:** South Korea
- **Platform:** Other
- **Project type:** Storefront
- **Patterns:** Store locator
- **Page:** https://www.theecomawards.com/projects/gentle-monster-storefront

## Why we featured it

Collections and collaborations get the same weight as the product grid, which fits a brand known for campaigns. Sunglasses and optical frames have clear filters, including by lens type. The black and white layout keeps attention on the frames.

## Worth stealing

- Sunglasses and optical frames
- Seasonal collections and collaborations
- Filters by lens type
- Stories and campaign pages
- Wishlist
- Store finder