# Ippodo Tea: Kyoto tea, explained and shipped

> A project in The Ecom Awards Showcase. Featured by the editors (being featured is not an award).

- **Store:** [Ippodo Tea](https://www.theecomawards.com/stores/ippodo-tea) · https://global.ippodo-tea.co.jp/
- **Industry:** Food and drink
- **Country:** Japan
- **Platform:** Shopify
- **Project type:** Storefront
- **Apps:** Klaviyo, Stamped, Zendesk
- **Patterns:** Ingredient explainer, Gift options
- **Page:** https://www.theecomawards.com/projects/ippodo-tea-storefront

## Why we featured it

The shop is organised by tea type, and each type has a plain guide to what it is and how to brew it. That makes an unfamiliar range approachable for overseas buyers. Clean layouts and warm product photography keep it calm.

## Worth stealing

- Shop by tea type: matcha, gyokuro, sencha and more
- Brewing guides and recipes
- Types of tea explainer
- Utensils and gift sets
- Tea classes and events
- Store locations in Japan