# KHY: Kylie Jenner's fashion label in a lookbook layout

> A project in The Ecom Awards Showcase. Featured by the editors (being featured is not an award).

- **Store:** [KHY](https://www.theecomawards.com/stores/khy) · https://www.khy.com/
- **Built by:** [SPECIAL OFFER](https://www.theecomawards.com/agencies/special-offer)
- **Credits:** SPECIAL OFFER (Design and development)
- **Industry:** Fashion
- **Country:** United States
- **Platform:** Shopify
- **Project type:** Storefront
- **Apps:** Klaviyo, Okendo, Rebuy, Global-e
- **Patterns:** Size guide
- **Page:** https://www.theecomawards.com/projects/khy-storefront

## Why we featured it

KHY runs like a printed lookbook: wide editorial spreads on a warm off-white, small monospaced labels and short handwritten-style captions sit against large campaign photography. The product grid is dense and calm, with colour swatches and wishlist hearts, so the imagery does the work without the store getting in the way.

## Worth stealing

- Collection landing sections for The 4evers, Leather and dresses with full-width campaign imagery
- Product grid filters for jackets, dresses and denim within a collection
- Colour swatches and wishlist hearts on product cards
- Size guide drawer with body measurements and how-to-measure notes
- Search panel with suggested terms and top trending products
- Collaboration section for KHY x Gia Borghini footwear