# Kindred of Ireland: Irish linen house with an editorial, serif-led store

> A project in The Ecom Awards Showcase. Featured by the editors (being featured is not an award).

- **Store:** [Kindred of Ireland](https://www.theecomawards.com/stores/kindred-of-ireland) · https://kindredofireland.com/
- **Built by:** [Dash](https://www.theecomawards.com/agencies/dash)
- **Credits:** Dash (Design and development)
- **Industry:** Fashion
- **Country:** Ireland
- **Platform:** Shopify
- **Project type:** Storefront
- **Apps:** Klaviyo, Okendo
- **Patterns:** Reviews
- **Page:** https://www.theecomawards.com/projects/kindred-of-ireland-storefront

## Why we featured it

Kindred of Ireland reads like a printed lookbook: a large italic serif manifesto, film-style location photography in churches and on the Irish coast, and generous cream margins. The shopping side is just as considered, with sizes you can add to the bag straight from the product grid and customer letters set as pull quotes.

## Worth stealing

- Full-width seasonal video hero for the Kept For Good autumn winter collection
- Serif manifesto with italic emphasis set large under the hero
- Tabbed product rail (Kept For Good, House Signatures, Shirts, Dresses, Jackets) with quick add-to-bag by size
- Customer letters shown as italic quotes with a 4.9 out of 5 rating from verified reviews
- Product pages with made-to-order notes, reversible styling copy and a Better paired with section
- Save-for-later list in the header alongside the bag