# kit:: Red, typewriter-type skincare from Melbourne

> A project in The Ecom Awards Showcase. Featured by the editors (being featured is not an award).

- **Store:** [kit:](https://www.theecomawards.com/stores/kit-skinkind) · https://kitskinkind.com.au/
- **Built by:** [Bedford Lane](https://www.theecomawards.com/agencies/bedford-lane), [Base Design](https://www.theecomawards.com/agencies/base-design)
- **Credits:** Bedford Lane (Design and Shopify Plus build), Base Design (Brand identity)
- **Industry:** Beauty
- **Country:** Australia
- **Platform:** Shopify
- **Project type:** Storefront
- **Apps:** Klaviyo
- **Patterns:** Ingredient explainer, Reviews
- **Page:** https://www.theecomawards.com/projects/kit-skinkind-storefront

## Why we featured it

Kit's store carries its rebrand straight through: one vivid red, a typewriter serif for headings and product shots that treat every tube like packaging design. Category cards, product tiles and the giant wordmark in the footer all use the same system, so a small range feels like a complete brand.

## Worth stealing

- Hero carousel with typewriter headline set over product photography
- Category cards for face, body, fragrance, sleep and sweat with product counts
- Product tiles with an info toggle and direct add to cart
- Product pages list suited-for skin types, application and key Australian botanicals
- Build your kit rail of add-on products on each product page
- Oversized kit: wordmark closing every page