# Lulu Guinness: Lip clutches and witty handbags

> A project in The Ecom Awards Showcase. Featured by the editors (being featured is not an award).

- **Store:** [Lulu Guinness](https://www.theecomawards.com/stores/lulu-guinness) · https://www.luluguinness.com/
- **Built by:** [By Association Only](https://www.theecomawards.com/agencies/by-association-only)
- **Credits:** By Association Only (Design and build)
- **Industry:** Jewellery and accessories
- **Country:** United Kingdom
- **Platform:** Shopify
- **Project type:** Storefront
- **Apps:** Klaviyo, Klevu, Yotpo, Gorgias
- **Patterns:** Gift options, Loyalty, Reviews
- **Page:** https://www.theecomawards.com/projects/lulu-guinness-storefront

## Why we featured it

Lulu Guinness shows its sculptural bags against flat colour so the shapes stand out. Product pages are honest about size, down to noting when a clutch will not fit a phone, and each bag ships in a gift box with a dust bag.

## Worth stealing

- Bold product photography on solid colour backgrounds
- Exact dimensions and weight with notes on what fits
- Materials and care guidance
- Gift box and dust bag included
- Preloved section and loyalty scheme in the menu
- Regional stores for UK, US and Japan