# Magda Butrym: A Warsaw fashion house's headless boutique

> A project in The Ecom Awards Showcase. Featured by the editors (being featured is not an award).

- **Store:** [Magda Butrym](https://www.theecomawards.com/stores/magda-butrym) · https://www.magdabutrym.com/gb-en
- **Built by:** [Commerce-UI](https://www.theecomawards.com/agencies/commerce-ui)
- **Credits:** Commerce-UI (Design and development (headless Shopify))
- **Industry:** Fashion
- **Country:** Poland
- **Platform:** Shopify
- **Project type:** Storefront
- **Patterns:** Size guide
- **Page:** https://www.theecomawards.com/projects/magda-butrym-storefront

## Why we featured it

The Magda Butrym boutique is built headless on Shopify with a Next.js front end, which lets it behave like a luxury house site: runway film first, then a cut-out product row and large black-and-white campaign tiles. A thin, widely spaced serif wordmark and small sans-serif labels keep the pages quiet, so the clothes carry the design.

## Worth stealing

- Runway video hero with play and sound controls and a Discover link to the current collection
- Row of cut-out product images directly under the hero, each linking to the product
- Two-by-two black-and-white campaign tiles leading to tailoring, dresses and knitwear
- Collection pages showing price and available sizes under each item, with a filter
- Product pages with size selector, size guide, Add to bag and a Complete the Look row
- Oversized footer wordmark spanning the full page width