# Mate Libre: Montreal yerba mate in bold, playful cans

> A project in The Ecom Awards Showcase. Featured by the editors (being featured is not an award).

- **Store:** [Mate Libre](https://www.theecomawards.com/stores/mate-libre) · https://matelibre.com/
- **Built by:** [Locomotive](https://www.theecomawards.com/agencies/locomotive)
- **Credits:** Locomotive (Creative direction, art direction and front-end development)
- **Industry:** Food and drink
- **Country:** Canada
- **Platform:** Shopify
- **Project type:** Storefront
- **Apps:** Klaviyo
- **Patterns:** Subscription, Bundle builder, Ingredient explainer
- **Page:** https://www.theecomawards.com/projects/mate-libre-storefront

## Why we featured it

Mate Libre's site has real personality: big lowercase type, product pages tinted in the colour of each flavour and a tone that matches the cans. It also does the explaining well, setting out caffeine content and the case for yerba mate with cited sources, then making it easy to subscribe or build a mixed box.

## Worth stealing

- Flavour carousel on product pages to switch between peach, mint & lime, passion, ginger and more
- 'Build your box' for a mixed case of flavours
- Subscribe and save 10% option alongside one-off boxes of 12
- Benefits section citing published research on yerba mate, caffeine and focus
- Ingredients, nutrition facts and a 'No bullsh!t' panel on each product
- Bilingual English and French store with CAD and USD pricing