# MIRA: AI glasses launched with a cinematic, dark-mode store

> A project in The Ecom Awards Showcase. Featured by the editors (being featured is not an award).

- **Store:** [MIRA](https://www.theecomawards.com/stores/mira) · https://trymira.com/
- **Built by:** [ADELT Agency](https://www.theecomawards.com/agencies/adelt-agency), [Ana Dontsova](https://www.theecomawards.com/agencies/ana-dontsova)
- **Credits:** ADELT Agency (Brand and website), Ana Dontsova (Design)
- **Industry:** Electronics
- **Country:** United States
- **Platform:** Shopify
- **Project type:** Storefront
- **Patterns:** Reviews
- **Page:** https://www.theecomawards.com/projects/mira-storefront

## Why we featured it

MIRA sells one product and treats the site like a film: a dark interface, a numbered carousel that frames each feature inside green corner brackets, and a point-of-view video shot through the glasses' own lens. It is a headless build, a static Webflow-built front end on Vercel with a Shopify cart and checkout behind it.

## Worth stealing

- Dark hero with a Watch our keynote link to the launch film
- The Glasses That... carousel stepping through Capture, Act, Translate and Answer with bracketed focus frames
- First-person video panel shot through the lenses with on-screen HUD captions
- Spec block for glasses, ring and app with figures such as 39g weight and 10-hour battery
- Product page with non-prescription and prescription lens options and two- and four-pack team bundles
- Long customer reaction wall and an FAQ covering privacy, prescriptions and shipping