# MOROBÉ: Belgian shoe label with gallery-style art direction

> A project in The Ecom Awards Showcase. Featured by the editors (being featured is not an award).

- **Store:** [MOROBÉ](https://www.theecomawards.com/stores/morobe) · https://www.morobe.com/
- **Built by:** [Wisefools](https://www.theecomawards.com/agencies/wisefools)
- **Credits:** Wisefools (Design and Shopify build)
- **Industry:** Fashion
- **Country:** Belgium
- **Platform:** Shopify
- **Project type:** Storefront
- **Apps:** Klaviyo, Gorgias
- **Patterns:** Gift options, Size guide, Store locator
- **Page:** https://www.theecomawards.com/projects/morobe-storefront

## Why we featured it

Morobé lets its campaign imagery carry the page: a full-width seasonal shoot, a short collection note and a clean product rail, followed by cropped graphic panels and a store carousel for its boutiques. The type is small and restrained, which keeps attention on the shoes and the shapes in the photography.

## Worth stealing

- Full-width seasonal campaign hero with a short collection statement
- Product rail of new-season shoes with names and prices
- Graphic cropped campaign panels between sections
- Carousel of flagship stores in Antwerp, Knokke and Saint-Tropez with opening hours
- Shop menu filtering sandals, mules and boots by flat, mid or high heel
- Optional luxury gift box added from the product page