# MURI: Copenhagen non-alcoholic blends for the dinner table

> A project in The Ecom Awards Showcase. Featured by the editors (being featured is not an award).

- **Store:** [MURI](https://www.theecomawards.com/stores/muri) · https://muri-drinks.com/
- **Built by:** [coi](https://www.theecomawards.com/agencies/coi)
- **Credits:** coi (Shopify theme build, design and set-up)
- **Industry:** Food and drink
- **Country:** Denmark
- **Platform:** Shopify
- **Project type:** Storefront
- **Apps:** Klaviyo, Smile.io, Seal Subscriptions
- **Patterns:** Ingredient explainer, Loyalty
- **Page:** https://www.theecomawards.com/projects/muri-storefront

## Why we featured it

MURI presents alcohol-free drinks as serious gastronomy, with black-and-white close-ups and a typewriter-style menu. Each bottle page reads like a tasting note, with a flavour wheel, full ingredient list and mixed-case bundles, and the Flavour Library adds real depth for curious drinkers.

## Worth stealing

- Black-and-white hero with the MURI wordmark over a close-up portrait
- Typewriter-style navigation including Visit our Blendery and Flavor Library
- Tasting notes and a flavour wheel on each bottle page
- Full ingredient list with percentages and nutrition per 100 ml
- Bundles of 3, 6, 9 or 12 bottles at a discount
- Collaboration releases with chefs and restaurants, and a rewards programme