# Normal Phenomena of Life: Bio-based objects catalogued like lab specimens

> A project in The Ecom Awards Showcase. Featured by the editors (being featured is not an award).

- **Store:** [Normal Phenomena of Life](https://www.theecomawards.com/stores/normal-phenomena-of-life) · https://normalphenomena.life/
- **Built by:** [Studio Airport](https://www.theecomawards.com/agencies/studio-airport), [September](https://www.theecomawards.com/agencies/september)
- **Credits:** Studio Airport (Design), September (Development)
- **Industry:** Other
- **Country:** United Kingdom
- **Platform:** Shopify
- **Project type:** Storefront
- **Page:** https://www.theecomawards.com/projects/normal-phenomena-of-life-storefront

## Why we featured it

NPOL treats its shop like a research archive: every product carries a serial code and is filed by the organism behind its material, so a jacket, a lamp and a serum sit side by side on the same logic. The layout is spare and typographic, with a toggle that lets you browse the range as a clean index or as a longer story, and product pages give as much room to the science and the collaborators as to the price.

## Worth stealing

- Shop as Index or Story toggle on the All Products page
- Each product labelled with an NPOL serial code pill, such as 000105 0001 01 001
- Product listing shows the collection and the organism behind each item, for example Bacteria
- Product pages set out organism, material innovation, limited edition batch size, collaborators and impact
- Split homepage hero pairing a product shot with a journal story on biophilic design
- Slide-out cart showing SKU and subtotal before handing over to Shopify checkout