# Object & Archive: Fine art prints sorted by mood, not period

> A project in The Ecom Awards Showcase. Featured by the editors (being featured is not an award).

- **Store:** [Object & Archive](https://www.theecomawards.com/stores/object-and-archive) · https://objectandarchive.com/
- **Built by:** [Erin Hammond](https://www.theecomawards.com/agencies/erin-hammond)
- **Credits:** Erin Hammond (Design and development)
- **Industry:** Home
- **Country:** United States
- **Platform:** Shopify
- **Project type:** Storefront
- **Page:** https://www.theecomawards.com/projects/object-and-archive-storefront

## Why we featured it

Object & Archive treats a print shop like a curated museum catalogue: art history is reorganised into moods, interior styles and niche themes, each with its own written introduction. The pairing of editorial serif type, monospaced labels and full-bleed painting details gives every section the feel of an art book rather than a product grid.

## Worth stealing

- Full-bleed homepage slideshow of 18 artworks with numbered captions over a large Object & Archive wordmark
- Shop by mood collections such as Dark + Moody, each opening with a short curatorial essay
- Explore by Interior Style list (Modern Folk, Cottagecore, Dark Maximalism and more), each paired with a room photograph and a short description
- Product pages switch between Frame View and Room View and name each print's palette colours (for example klee yellow ochre, asphodel green)
- Collection filters by orientation, subject, period, primary colour, medium and artist
- Long curatorial notes on each artwork, with See Also rows for the same mood, interior style and artist, plus a Build a Gallery Wall tool