# Odd Ritual: Cape Town golf clothing with a clubhouse-newspaper feel

> A project in The Ecom Awards Showcase. Featured by the editors (being featured is not an award).

- **Store:** [Odd Ritual](https://www.theecomawards.com/stores/odd-ritual) · https://oddritualgolf.com/
- **Built by:** [Malvah](https://www.theecomawards.com/agencies/malvah)
- **Credits:** Malvah (Design and development)
- **Industry:** Fashion
- **Country:** South Africa
- **Platform:** Shopify
- **Project type:** Storefront
- **Apps:** Klaviyo
- **Patterns:** Sticky add to cart
- **Page:** https://www.theecomawards.com/projects/odd-ritual-storefront

## Why we featured it

Odd Ritual sells golf clothing through warm, editorial photography and big, confident type rather than the usual country-club look. The homepage moves through numbered full-screen scenes before settling into a clean product grid, and product pages keep the photography large on one side while the details, size and Add to Cart stay in reach on the other.

## Worth stealing

- Full-screen homepage scenes numbered 01 to 03 with a Scroll cue
- Product codes shown in brackets under each name, such as (OR_CAD_N)
- Sale prices displayed next to the original price across the product grid
- Garment details and wash care in expandable sections on product pages
- Size selector and Add to Cart fixed to the bottom of the product column while the image gallery scrolls
- Locally made in Cape Town line on product descriptions and a Complete the Look row