# OEM: A Los Angeles 'new drugstore' with a soft, object-like interface

> A project in The Ecom Awards Showcase. Featured by the editors (being featured is not an award).

- **Store:** [OEM](https://www.theecomawards.com/stores/oem) · https://oem.care/
- **Built by:** [MOUTHWASH](https://www.theecomawards.com/agencies/mouthwash)
- **Credits:** MOUTHWASH (Design and development)
- **Industry:** Health and wellness
- **Country:** United States
- **Platform:** Shopify
- **Project type:** Storefront
- **Apps:** Klaviyo, Recharge
- **Patterns:** Subscription, Ingredient explainer, Reviews
- **Page:** https://www.theecomawards.com/projects/oem-storefront

## Why we featured it

OEM builds its store from rounded, pill-shaped and oval panels that feel like the products themselves, mixing 3D product renders, film stills and small live widgets on a pale background. The playful layout never hides the shopping: each tile is labelled with the product name, and product pages are clear about ingredients, pricing and subscription options.

## Worth stealing

- Homepage collage of rounded, pill and oval image masks, each labelled with a numbered product name
- Live widget showing Los Angeles time, temperature, wind and air quality index
- Mission statement set in large gradient type with a pill-shaped Our Vision button
- Journal and events cards (including an RSVP card) placed inside the same collage as products
- Product page with Buy once or Subscribe + Save, choosing delivery every 2, 4 or 6 weeks
- At a glance ingredient chips and a full ingredient list on product pages