# Post Familiar: Collaborative natural wines released twice a year

> A project in The Ecom Awards Showcase. Featured by the editors (being featured is not an award).

- **Store:** [Post Familiar](https://www.theecomawards.com/stores/post-familiar) · https://postfamiliar.com/
- **Built by:** [Jordan Sowers](https://www.theecomawards.com/agencies/jordan-sowers)
- **Credits:** Jordan Sowers (Design and development)
- **Industry:** Food and drink
- **Country:** United States
- **Platform:** Shopify
- **Project type:** Storefront
- **Page:** https://www.theecomawards.com/projects/post-familiar-storefront

## Why we featured it

Post Familiar treats each wine as its own small publication: product pages switch to a colour scheme of their own, open with the collaboration number in large type and follow with a long essay from the winemaker. Around that sits a strict black-and-white frame, with the four navigation links pinned to the corners of the screen.

## Worth stealing

- Full-screen 21+ Y/N age gate set in large type
- Navigation pinned to the four corners of the screen (PF, Menu, Shop, Bag)
- Each wine page has its own colour scheme and collab number, such as red-on-black for PF-19 Carbonic Gamay
- Bottle quantity picker from 1 to 12 with low-stock and sold-out labels
- Tasting note, grape, place, producer and ABV listed before a long-form winemaking essay
- Countdown to the next seasonal release and a wine club with a waitlist