# Postevand: Danish tap water in plant-based cartons

> A project in The Ecom Awards Showcase. Featured by the editors (being featured is not an award).

- **Store:** [Postevand](https://www.theecomawards.com/stores/postevand) · https://postevand.com/
- **Built by:** [Good City](https://www.theecomawards.com/agencies/good-city)
- **Credits:** Good City (Design and development)
- **Industry:** Food and drink
- **Country:** Denmark
- **Platform:** Shopify
- **Project type:** Storefront
- **Apps:** Klaviyo
- **Page:** https://www.theecomawards.com/projects/postevand-storefront

## Why we featured it

Postevand sells water with the restraint of a Scandinavian design object: a thin-ruled grid, small uppercase labels and a huge wordmark across the hero photograph. The product page keeps ordering to a simple box counter for each carton size, and the packaging story is told with plain numbers and a part-by-part breakdown of cap, carton and lining.

## Worth stealing

- Full-width hero photograph with a giant Postevand wordmark and B Corp mark
- Thin-ruled grid layout for navigation and the product listing
- Box-of-24 quantity steppers for both carton sizes on one product page
- Lifecycle study figures (97% plant-based, 18% lower climate impact) with a cited footnote
- Cap, carton and lining explained one part at a time
- Separate routes to buy online, find a stockist or become a reseller