# re_ grocery: Package-free refill grocery from Los Angeles

> A project in The Ecom Awards Showcase. Featured by the editors (being featured is not an award).

- **Store:** [re_ grocery](https://www.theecomawards.com/stores/regrocery) · https://regrocery.co/
- **Built by:** [MOUTHWASH](https://www.theecomawards.com/agencies/mouthwash), [Jonas Luebbers](https://www.theecomawards.com/agencies/jonas-luebbers)
- **Credits:** MOUTHWASH (Design), Jonas Luebbers (Development and motion)
- **Industry:** Food and drink
- **Country:** United States
- **Platform:** Shopify
- **Project type:** Storefront
- **Apps:** Klaviyo, Junip
- **Patterns:** Loyalty
- **Page:** https://www.theecomawards.com/projects/regrocery-storefront

## Why we featured it

re_ grocery treats a refill shop's long catalogue like an editorial layout: an oversized serif wordmark sits over warm still-life photography, and the rest of the site runs in one red-orange type colour on cream. Browsing stays quick despite 250-plus lines, with a fixed category column that shows item counts and short attribute pills such as Vegan and Non-GMO on every product card.

## Worth stealing

- Full-bleed still-life hero with an oversized serif re_ wordmark
- Scrolling rethink / reuse / refill type band on the homepage
- Fixed category column on shop pages with superscript item counts for each aisle
- Attribute pills (Organic, Non-GMO, Vegan, Paraben-free) on product cards and product pages
- Weight-based pricing shown as ranges, with a location selector for pickup or delivery
- Ingredients, directions, size and origin set out in expandable rows on product pages