# RURURU ONSEN: Illustrated shop for drinkable hot-spring powder

> A project in The Ecom Awards Showcase. Featured by the editors (being featured is not an award).

- **Store:** [RURURU ONSEN](https://www.theecomawards.com/stores/rururu-onsen) · https://ru-ru-ru.com/
- **Built by:** [Re:design](https://www.theecomawards.com/agencies/re-design)
- **Credits:** Re:design (Design and direction)
- **Industry:** Health and wellness
- **Country:** Japan
- **Platform:** Shopify
- **Project type:** Storefront
- **Patterns:** Ingredient explainer
- **Page:** https://www.theecomawards.com/projects/rururu-onsen-storefront

## Why we featured it

Rururu Onsen sells hot-spring powder from a family inn, and the site explains it through a single illustrated character who drinks, eats and bathes in the spring water. The kraft-paper colours, hand-drawn type and animated steam give a small product a lot of personality without getting in the way of buying.

## Worth stealing

- Illustrated hero character sitting in a spring-water puddle with rising steam
- Drink, food and bath panels explaining three ways to use the powder
- Custom lettering for the brand name built from the る character
- Product grid with the inn's own powders, soaps, cups and postcards
- Product pages listing contents, ingredients, shelf life and storage
- Curtain-style noren divider in black and white between sections