# Somewhere Good: Colour-block art direction for a small apparel range

> A project in The Ecom Awards Showcase. Featured by the editors (being featured is not an award).

- **Store:** [Somewhere Good](https://www.theecomawards.com/stores/somewhere-good) · https://somewheregood.studio/
- **Built by:** [SOON_](https://www.theecomawards.com/agencies/soon)
- **Credits:** SOON_ (Design and development)
- **Industry:** Fashion
- **Country:** United Kingdom
- **Platform:** Shopify
- **Project type:** Storefront
- **Apps:** Klaviyo
- **Page:** https://www.theecomawards.com/projects/somewhere-good-storefront

## Why we featured it

Somewhere Good's homepage is a stack of full-bleed, flat-colour scenes, each one a category, so a range of T-shirts, socks, bags and scarves feels like a campaign. The shopping side stays quick, with sizes picked right on the collection cards.

## Worth stealing

- Full-bleed colour-block panels for T-shirts, socks, bags and scarves
- The Good Journal video panel with its own pause control
- Size buttons (S, M, L or UK 4-7 / 7.5-10) directly on collection cards
- Short brand statement at the top of the All Products page
- Free shipping threshold shown in a slim yellow top bar
- Pared-back monospaced navigation with a live bag count