# Tony's Chocolonely: Chocolate shop with a mission

> A project in The Ecom Awards Showcase. Featured by the editors (being featured is not an award).

- **Store:** [Tony's Chocolonely](https://www.theecomawards.com/stores/tonys-chocolonely) · https://uk.tonyschocolonely.com/
- **Built by:** [Ask Phill](https://www.theecomawards.com/agencies/ask-phill)
- **Credits:** Ask Phill (Shopify Plus build)
- **Industry:** Food and drink
- **Country:** Netherlands
- **Platform:** Shopify
- **Project type:** Storefront
- **Apps:** Klaviyo, Elevar
- **Patterns:** Personalisation, Gift options, Store locator
- **Page:** https://www.theecomawards.com/projects/tonys-chocolonely-storefront

## Why we featured it

Gifting and custom wrappers get their own top-level menu items, which is where much of the shop's value is. The mission content, from the bean tracker to the annual FAIR reports, sits in the same navigation as the chocolate rather than on a separate site.

## Worth stealing

- Choco shop by bar size and format
- Custom wrappers with occasion templates
- Gifts by occasion and recipient
- Corporate gifting section
- Our promise pages with bean tracker and FAIR reports
- Store locator