# TSU LANGE YOR: Troye Sivan's fragrance house, laid out like a zine

> A project in The Ecom Awards Showcase. Featured by the editors (being featured is not an award).

- **Store:** [TSU LANGE YOR](https://www.theecomawards.com/stores/tsu-lange-yor) · https://tsu-lange-yor.au/
- **Built by:** [Bone Digital](https://www.theecomawards.com/agencies/bone-digital)
- **Credits:** Bone Digital (Development)
- **Industry:** Beauty
- **Country:** Australia
- **Platform:** Shopify
- **Project type:** Storefront
- **Apps:** Okendo
- **Patterns:** Reviews
- **Page:** https://www.theecomawards.com/projects/tsu-lange-yor-storefront

## Why we featured it

TSU LANGE YOR uses a fixed left-hand index in tiny monospaced type and heavy uppercase statements, which gives the store the feel of an art publication. Photography alternates between black-and-white film stills and saturated product shots, and the navigation groups items by scent as well as by product type.

## Worth stealing

- Fixed left-hand index listing discovery sets, shop categories, scents and journal notes
- Large uppercase manifesto blocks between image pairs
- Navigation by individual scent such as Sage's Rose, Luca and Pool as well as by product type
- Discovery sets including a six-vial collection in a wooden pill box
- Objects and textiles alongside eaux de parfum, such as a hand-cast incense holder
- Product reviews with star rating on each product page