# UnD: Japanese matcha and tea from New York

> A project in The Ecom Awards Showcase. Featured by the editors (being featured is not an award).

- **Store:** [UnD](https://www.theecomawards.com/stores/und) · https://und-ny.com/
- **Built by:** [LOWORKS INC.](https://www.theecomawards.com/agencies/loworks)
- **Credits:** LOWORKS INC. (Design and development)
- **Industry:** Food and drink
- **Country:** United States
- **Platform:** Shopify
- **Project type:** Storefront
- **Patterns:** Sticky add to cart, Reviews
- **Page:** https://www.theecomawards.com/projects/und-storefront

## Why we featured it

UnD builds its identity into the interface: the split 'Un' and 'D' logotype frames the navigation, with the menu literally sandwiched between the two halves. Product pages pair bold condensed type on flat colour with long-form writing on origin and processing, and a simple taste-profile chart that makes different matcha grades easy to compare.

## Worth stealing

- Split 'Un … D' logotype that frames the navigation bar
- Homepage video tiles of Japanese landscapes and ingredients
- Flat-colour product panels with oversized condensed product names
- Sticky bottom bar with price and a pre-order button
- Taste-profile scale for umami, sweetness, bitterness, astringency and body
- Pre-order shipping note, plus links to wholesale sizes for cafés