# VERMILLION: Talisman jewellery sorted by star sign and stone

> A project in The Ecom Awards Showcase. Featured by the editors (being featured is not an award).

- **Store:** [VERMILLION](https://www.theecomawards.com/stores/vermillion) · https://vermillion-jewelry.com/
- **Built by:** [TO NINE Inc.](https://www.theecomawards.com/agencies/to-nine)
- **Credits:** TO NINE Inc. (Design and development)
- **Industry:** Jewellery and accessories
- **Country:** Japan
- **Platform:** Shopify
- **Project type:** Storefront
- **Patterns:** Delivery date picker, Personalisation
- **Page:** https://www.theecomawards.com/projects/vermillion-storefront

## Why we featured it

VERMILLION presents its talisman jewellery like a fashion magazine, with serif navigation, deep red spreads and rotating collection covers. Behind that, the catalogue is unusually easy to browse, with the pieces organised by zodiac sign, symbol and stone rather than just by type.

## Worth stealing

- Shop by all twelve zodiac signs
- Browse by symbol (horn, eye, snake, planet and more) and by gemstone
- Customize section for made-to-order pieces
- Wishlist in the header next to login and cart
- Delivery date and time slot chosen in the cart before checkout
- Journal and News sections in the same serif editorial style