# Woset: Children's art tools named after their imaginary makers

> A project in The Ecom Awards Showcase. Featured by the editors (being featured is not an award).

- **Store:** [Woset](https://www.theecomawards.com/stores/woset) · https://woset.world/
- **Built by:** [MOUTHWASH](https://www.theecomawards.com/agencies/mouthwash)
- **Credits:** MOUTHWASH (Design and development)
- **Industry:** Kids and baby
- **Country:** Japan
- **Platform:** Shopify
- **Project type:** Storefront
- **Page:** https://www.theecomawards.com/projects/woset-storefront

## Why we featured it

Woset turns a small range of art supplies and kids' furniture into a storybook: every product is credited to a character from the world of Woset and shown with its own hand-drawn title. The grid of crayon and pencil lettering does the selling, and product pages keep the story short before safety and specification details.

## Worth stealing

- Hand-drawn product titles in place of photos on the shop grid
- Category pills for All, Apparel, Art Supplies and Furniture
- Each product credited to a Woset character, such as Doona's Magic Crayons
- Safety and specification accordions on product pages
- Quantity stepper and add to cart in a rounded yellow pill
- Separate World page introducing the characters