# Abel

> Beauty store, based in New Zealand, in The Ecom Awards Showcase.

- **Website:** https://abelfragrance.com/
- **Industry:** Beauty
- **Country:** New Zealand
- **Platform:** Shopify
- **Page:** https://www.theecomawards.com/stores/abel

## About

New Zealand fragrance brand founded by Frances Shoemack, making 100% natural perfumes, room sprays and discovery sets. Scents combine plant-derived, upcycled and biotech ingredients, with no petrochemicals or phthalates.

## Projects

- [Natural perfume made with biotechnology](https://www.theecomawards.com/projects/abel-storefront), built by Studio Almond

## Agencies they have worked with

- [Studio Almond](https://www.theecomawards.com/agencies/studio-almond), Auckland