Danish baby goods by routine

Why we featured it

The menu follows a child's day, with dinner time, play time and cosy time, which is easier for parents than a flat category list. The character collections and soft Scandinavian palette tie a large range together, and curated guides help with new-parent shopping.

Worth stealing

• Shop by routine: dinner time, play time, cosy time
• Character collections
• Guides like Baby on the way and Off to daycare
• School and lunch kits
• Free downloads section
• Retailer locator