Collections

Stores grouped by the idea worth stealing

Our editors pull the Showcase together by what a store does well, so you can compare a handful side by side.

  1. 01Build your ownConfigurators, bundle builders and made-to-order tools that let shoppers put the product together themselves.8 STORES · Tilly Sveaas, Massproductions, Unimatic…
  2. 02Subscriptions done wellRepeat orders without the friction: flexible schedules, clear savings and memberships worth joining.10 STORES · WatchHouse, The Reptile Shop, Absolute Collagen…
  3. 03Quizzes and product findersStores that ask a few good questions and get shoppers to the right product faster.6 STORES · Lupine Lights, Absolute Collagen, Gielly Green…
  4. 04Motion, 3D and scrollHomepages that move: 3D models, scroll-driven reveals and full-screen imagery that still sells.5 STORES · The Reptile Shop, Aardvark Book Club, Nymphai Cosmetics…
  5. 05Stores with a real-world sideOnline shops that bring people into boutiques, salons, clinics and showrooms, and make booking easy.8 STORES · Outsiders Store, Achilles Heel, Gielly Green…
  6. 06Content that sellsJournals, education hubs and material stories that give shoppers a reason to stay and a reason to buy.7 STORES · PANGAIA, Tibico, WatchHouse…
  7. 07B Corp storesCertified B Corps whose stores explain what they make, how and why, without slowing the shopping down.12 STORES · Finisterre, MUD Jeans, Tony's Chocolonely…
  8. 08Heritage houses onlineBusinesses with decades or centuries behind them, and stores that carry the history without feeling like a museum.7 STORES · Ippodo Tea, Delvaux, Kusmi Tea…
  9. 09Made for the homeFurniture, homeware and bedding stores that make big purchases and small details feel easy to choose.8 STORES · Serax, Massproductions, Ferm Living…
  10. 10Gear, sold beautifullyTechnical products where specs matter, presented so people can compare, choose and trust what they buy.8 STORES · teenage engineering, RØDE, Lupine Lights…