Lead storyThe Ecom Awards · Editorial
The Journal
Guides, features and news. What the stores in our Showcase do well, and how the awards work.
Lead storyMore from the Journal
Furniture and home decor website design: 12 examples
Twelve home and furniture stores from our Showcase, from Danish TV stands to Milanese plates. How they help people choose big, considered pieces online, and what any home brand can borrow.
Best UK Shopify stores: 15 examples worth studying
The UK has more stores in our Showcase than any country except the US. We looked at the 15 British Shopify stores open for orders, from a Brixton coffee roaster to a London biodesign lab, to see what they do well, who built them and where they still fall short.
Size guide examples: how the best stores handle fit
Fit is the question a product photo cannot answer. We went through the 100 stores in the Showcase to see how the best of them handle size guides for clothes, shoes, rings, glasses and even cushions, and where award-winning stores leave shoppers guessing.Food and drink website design: lessons from 23 stores
Twenty-three food and drink brands sit in the Showcase, from coffee roasters to hot sauce. Here is how the best of them sell a product you cannot taste through a screen, and where even award-winning stores slip.