Best Checkout
The smoothest path from basket to order confirmation, judged on completion, clarity and what changed.
Anyone: brand, agency or both
Edition 01 · 2027 · Draft
Ten categories. Every one judged by people who run stores.
Enter as a brand, an agency, or both together. Every entry is read by two named judges and gets written feedback. There's no fee to be shortlisted, to win, or to use the winner logo online.
Brand of the Year
The ecommerce brand whose store, growth and customer experience set the standard this year.
Brands
Best Customer Experience
Service, content and design that make buying easy and make customers come back.
Brands
Best Retention and Loyalty
Subscriptions, loyalty and lifecycle work that measurably kept customers.
Brands
Best New Store
The strongest launch: a store that got the fundamentals right from day one.
Brands live for under two years
Agency of the Year
The agency whose body of work, client results and craft stood out across the year.
Agencies
Best Store Build
A new build or redesign that is fast, accessible and beautifully made.
Agencies and freelancers
Best Replatform or Migration
A move between platforms delivered without losing data, rankings or revenue.
Agencies and freelancers
Best Conversion Improvement
Research and testing that produced a real, evidenced lift.
Agencies and freelancers
Agency × Brand of the Year
The best partnership between a brand and its agency. One fee, and both names on the award.
One joint entry, both named
PRICE LIST · EX VAT
SUPER EARLY£95
EARLY£125
FINAL£165
AGENCY × BRAND (JOINT)£195
4TH ENTRYFREE
No other fees. Feedback, badges and the winner logo are included.
KEY DATES
ENTRIES OPEN15 FEB 2027
SUPER-EARLY PRICE ENDS14 MAR 2027
ENTRIES CLOSE30 APR 2027
SHORTLIST ANNOUNCED10 JUN 2027
WINNERS ANNOUNCED8 JUL 2027
HOW ENTRIES ARE SCORED
RESULTS40%
CRAFT30%
STRATEGY20%
EVIDENCE10%
Two judges per entry minimum. Judges step out of any entry they're connected to. A category can have no winner.
The rules, briefly
- Open worldwide: brands and agencies anywhere can enter, for work on any live online store.
- Work must have been live or delivered in the 12 months before entries close.
- Results you report are shown as “reported by entrant” unless judges verify your evidence.
- Sponsors can name a category but never judge it or see scores before results.
- Businesses connected to the organisers can be featured in the Showcase but can't win an award.