Outdoor clothing built to last

Why we featured it

The navigation gives responsibility and community as much room as products, which fits a brand that argues for buying less. Bold type and plenty of white space keep the long-form content readable, and second-hand is part of the main shop.

Worth stealing

• Women and men product ranges
• Second-hand section
• Repair and maintenance content
• Take part community section
• Inspiration and stories journal
• Oslo flagship store details