Minimal skincare, shopped by concern

Why we featured it

The products menu lets you shop by concern, skin ageing stage or product type, which suits a range built on short ingredient lists. A skin diagnostic sits in the main navigation, and review counts are shown up front rather than hidden on product pages.

Worth stealing

• Shop by concern, product type or skin ageing stage
• Skin diagnostic in the main menu
• Duos, trios and kits for set routines
• Body and hair care ranges
• Review counts shown on the homepage
• Currency and language selector