Pet essentials with a design eye

Why we featured it

Wild One treats leads, harnesses and bowls like lifestyle products, with coordinated colours and clean product shots. The menu splits dog and cat, then by walk, play, carry and live, which is easy to follow. Walk kits bundle matching pieces, and size guides are a click away.

Worth stealing

• Separate dog and cat ranges
• Walk kits with matching harness, lead and bag carrier
• Dog and cat size guides
• Find a store
• Give back programme
• Gift cards